Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing are two internet marketing strategies. There are basically two major differences between SEO vs. PPC. The first is in the way traffic is acquired and the second is in where listings usually show up on the search results page. Organic Search Traffic: This is a free method of ranking high in search engines without any cost to the site owner. Free Search Engine Optimization includes writing articles, blog posts, press releases and submitting them to directories.
Paid Search Engine Optimization (SEO) is a paid method of ranking high in the search engines for specific keywords.
Paid traffic can either be instant or on a trial basis. With SEO you can have instant traffic, but it usually takes at least a week or two before your site shows up on the first page of search results. Sometime the first page results can take longer because there are more sites that compete for keywords.
While both methods have their pros and cons, in SEO the most important benefit is that organic search engine optimization and pay-per-click advertising are done completely passive. It’s not a cost that the site owner has to budget for, therefore over time the amount of traffic generated from PPC is usually faster than organic search engine optimization. The only drawback to organic search engine optimization is that people have to be actively searching for content that is relevant to the keywords being used. If no one is searching for the keyword, then the keyword isn’t relevant to the site and will not generate any traffic.
Organic search engine results are very good at showing people what people are looking for. This is how all good business is conducted. People will click on the links in your digital marketing materials and go directly to your web pages. The problem with this is that you have to make sure that your web pages are well-designed and contain all of the key elements that make people want to visit your site. If you don’t have a strong and engaging design for your digital marketing materials, the visitor will move onto another company or just forget about your site.
Pay-per-click ads let you display ads on your web pages and anywhere else on your site.
Unlike in organic search engine results, you have the ability to control where and how the ads are displayed. In order to take advantage of this option, you need to have a highly optimized web pages and display ads.
Search Engine Optimization (SEO) and pay per click (PPC) are two very effective ways to increase the amount of traffic to your website. Organic SEO refers to the use of keywords throughout your site and articles; whereas PPC is the use of bidding on keywords. While both methods are very important, SEO can help you rank higher and PPC can help you reach your advertising target audience more quickly. Organic SEO relies on using the right keywords throughout the site; whereas PPC focuses on paying only for results. Both of these methods have their pros and cons and you need to consider your budget, keywords, and how much you plan to spend on SEO annually before making a purchase.
If you are new to Internet marketing, then you may think that you do not need SEO and PPC. You would be wrong. SEO can give you a broad audience and PPC will help you find that audience. Your Pay Per Click campaign can help you create a large audience by targeting a large variety of customers who have already shown an interest in your products or services.
- SEO is a great way to get your company name out there.
- With the help of SEO you can rank for specific keywords, pay per click ads, sponsored listings, and any combination of those.
- PPC will give you the ability to advertise your business without spending a penny and will bring you visitors from all over the world.
- Make sure that you hire a professional SEO company to handle your PPC or organic campaign so that you can maximize your results.